StoryWorkRésumé

Résumé · 2026

Download PDF

Michelle De Alva

Senior Creative Designer · Brand, Motion & AI

Visual storytelling, scalable design systems, and digital experiences for tech and marketing. Built to scale with AI.

Profile

Multidisciplinary creative with 15 years across video, motion, and digital design, currently the sole brand and design owner for a B2B SaaS platform. I lead creative work end-to-end: defining problems, shaping narratives, art-directing, and shipping. I don't treat projects as isolated deliverables. I design formats, frameworks, and visual systems that bring clarity, consistency, and scalability to content. Lately I've been integrating AI deep into creative production: structured, schema-driven workflows, internal tools, and brand-locked generation that keep quality and identity consistent at scale.

Core skills

Creative & Design

  • Brand Identity & Art Direction
  • Motion & Video Production
  • UX / UI Design
  • Visual Storytelling

Systems & AI

  • Design Systems & Scalable Frameworks
  • AI-Assisted & Agentic Workflows
  • Prompt Engineering & Structured Outputs

Leadership & Collaboration

  • Creative Direction & Team Leadership
  • End-to-end Project Ownership
  • Cross-functional Collaboration

Education

Master's in Graphic Design · AI for Design & Animation

Universidad Internacional de La Rioja (UNIR) · 2025 – Present · Thesis in progress

B.A. in Social Communication · journalism + design emphasis

Universidad Regiomontana · 2008 – 2012

Certifications

University Advanced Program in AI for Design and Animation

UNIR

Continuing Education Certificate in Leadership

MIU City University Miami

Experience

Multimedia Resource Designer · Marketing · Sonar Software

May 2023 – Present · Remote · Montréal

  • Sole brand and design owner for a B2B SaaS company, running the 2026 brand system end to end across every Marketing surface
  • Lead creative production across video, event and print, web and digital, and presentations, building many as evergreen formats and templates now used across Marketing
  • Optimized my own design processes with AI to cut delivery time from days to minutes
  • Built and shipped Sonar Sales Hub: three AI-powered generators in internal production (post-discovery transcript-to-presentation, demo agenda, post-demo recap) on Next.js + Sanity + Claude / ChatGPT
  • Led the Empower by Sonar documentary end-to-end after taking over mid-production, raising the standard for long-form storytelling at Sonar
  • Defined the visual direction and design system for the 2026 sonar.software redesign (Next.js + Sanity), setting the look, layout patterns, and content structure the full rebuild is built on

Multimedia Resource Designer · Instructional Content · Sonar Software

Aug 2020 – Apr 2023 · Remote

  • Produced instructional videos, podcasts, and visual resources for customer onboarding
  • Motion graphics explaining complex platform features
  • Collaborated with the Resources team on clarity, usability, and narrative

Motion Designer · Five2Nine

Oct 2018 – Apr 2020 · Ottawa, Canada

  • Motion graphics across diverse brands and visual styles
  • Translated client ideas into engaging visual content

Content Designer / Motion Graphics · Ottawa Adventure Film Festival

Nov 2018 – Nov 2019 · Ottawa, Canada

  • Print and digital content supporting festival visibility
  • Motion graphics and video edits for sponsor engagement

Post-production Manager · Charger MX

Apr 2017 – Jun 2018 · Mexico City

  • Led post-production for BBVA campaigns
  • Managed the post-production team and pipeline
  • Compositing, rotoscoping, green-screen, timelines, QA

Photo and Video Coordinator · Digital Stuff Media

Mar 2016 – Apr 2017 · Mexico City

  • Clients: Gatorade, Pepsi, Turner (all LATAM channels)
  • Video and photo production for BTL campaigns
  • Animated content for social and internal comms

Photo & Video Lead (team founder) · Expok

Mar 2015 – Mar 2016 · Mexico City

  • Built the photo + video team from scratch
  • CSR-focused marketing content for Walmart, Kellogg's, and other brands
  • Defined production workflows, crew structure, and client intake

AI Systems & Tooling

I use AI as a creative and operational fabric, focused on structured systems rather than isolated outputs. I define the inputs, constraints, schemas, and guardrails that keep generated work aligned with brand, voice, and downstream use. Recent work spans brand-locked image production, agentic workflows, internal tools, and schema-driven generators built on Claude, ChatGPT, and Claude Code.

  • Agents & Tooling

    Claude Code · MCP servers · Custom skills

    Building agentic workflows, custom skills, scheduled tasks, and MCP-based integrations.

  • Models & Assistants

    Claude · ChatGPT · Custom GPTs

    Prompt engineering, structured outputs, and schema-driven generation for internal workflows.

  • Visual Generation

    Nano Banana Pro · Midjourney · Ideogram

    Brand-locked image production with prompt libraries, grade locks, and Brand Guardian rules.

  • Internal Tools & Apps

    Next.js · Sanity · Vercel

    Lightweight internal apps: generators, dashboards, workflow editors, schema-driven UIs.

  • Voice & Audio

    ElevenLabs

    Voice generation aligned with tone, pacing, storytelling.

Software & Platforms

  • Build & Engineering

    Next.js · React · TypeScript · Tailwind · Sanity · Vercel · GitHub

  • AI Stack

    Claude Code · MCP servers · Custom GPTs · scheduled tasks · agents

  • Design & Motion

    After Effects · Premiere · Illustrator · Photoshop · Lightroom · Figma

  • Marketing & Analytics

    HubSpot · MailerLite · Google Analytics

michdealva.com

/ M.