Michelle De Alva
Multimedia Resource Designer, Marketing
Visual storytelling, scalable design systems, and digital experiences for tech and marketing.
Profile
I'm a multidisciplinary creative with 15 years across video, motion, and digital design. I lead creative work end-to-end: defining problems, shaping narratives, executing, and delivering. I don't treat projects as isolated deliverables. I design formats, frameworks, and visual systems that bring clarity, consistency, and scalability to content. Currently focused on integrating AI into creative workflows to build efficient, scalable, structured content systems.
Core skills
Creative & Design
- Visual Storytelling
- Motion & Video Production
- UX / UI Design
Systems & Strategy
- Design Systems
- Workflow Optimization
- Scalable Content Frameworks
Execution & Collaboration
- End-to-end Project Ownership
- Cross-functional Collaboration
Education
Master's in Graphic Design · AI for Design & Animation
Universidad Internacional de La Rioja (UNIR) · 2025 – Present · Thesis in progress
B.A. in Social Communication · journalism + design emphasis
Universidad Regiomontana · 2008 – 2012
Certifications
University Advanced Program in AI for Design and Animation
UNIR
Continuing Education Certificate in Leadership
MIU City University Miami
Experience
Multimedia Resource Designer · Marketing · Sonar Software
May 2023 – Present · Remote · Montréal
- Lead end-to-end creative for video, motion, web, and campaigns
- Translate technical concepts into clear visual storytelling
- Build scalable creative systems and templates
- Integrate AI into production workflows
- Represent the company at industry events and expos
Multimedia Resource Designer · Instructional Content · Sonar Software
Aug 2020 – Apr 2023 · Remote
- Produced instructional videos, podcasts, and visual resources for customer onboarding
- Motion graphics explaining complex platform features
- Collaborated with the Resources team on clarity, usability, and narrative
Motion Designer · Five2Nine
Oct 2018 – Apr 2020 · Ottawa, Canada
- Motion graphics across diverse brands and visual styles
- Translated client ideas into engaging visual content
Content Designer / Motion Graphics · Ottawa Adventure Film Festival
Nov 2018 – Nov 2019 · Ottawa, Canada
- Print and digital content supporting festival visibility
- Motion graphics and video edits for sponsor engagement
Post-production Manager · Charger MX
Apr 2017 – Jun 2018 · Mexico City
- Led post-production for BBVA campaigns
- Managed the post-production team and pipeline
- Compositing, rotoscoping, green-screen, timelines, QA
Photo and Video Coordinator · Digital Stuff Media
Mar 2016 – Apr 2017 · Mexico City
- Clients: Gatorade, Pepsi, Turner (all LATAM channels)
- Video and photo production for BTL campaigns
- Animated content for social and internal comms
Photo & Video Lead (team founder) · Expok
Mar 2015 – Mar 2016 · Mexico City
- Built the photo + video team from scratch
- CSR-focused marketing content for Walmart, Kellogg's, and other brands
- Defined production workflows, crew structure, and client intake
AI & Creative Systems
I use AI as both a creative and operational tool, focused on structured workflows rather than isolated outputs. I define inputs, constraints, and systems that keep results aligned with brand identity, communication goals, and visual consistency.
Content & Narrative
ChatGPT · Claude
Structuring content, presentations, and messaging frameworks.
Visual Generation
Midjourney · Ideogram
Brand-aligned visuals and campaign consistency.
Design & Workflow
Figma Make
Layout creation, prototyping, system-based design.
Voice & Audio
ElevenLabs
Voice generation aligned with tone, pacing, storytelling.
Rapid Prototyping
GenSpark · AI tools
Fast iteration on ideas, interfaces, content systems.
Software & Platforms
Design & Motion
After Effects · Premiere · Illustrator · Photoshop · Lightroom
Marketing
HubSpot · MailerLite · Google Analytics
Web & Deploy
Vercel · Sanity · GitHub
Creative Production
Frame.io · Adobe Express
Languages
English
Full Professional
Spanish
Native / Bilingual