A brand for aerospace safety that looks like it earned the room.
Identity, dark-theme site, and merch for an aerospace consultancy with 45+ combined years and 40+ certified programs.
Overview
Two aerospace engineers with tier-1 pedigree (Supernal, Honeywell, Rockwell Collins, Wisk, Eviation) and zero brand. They needed something that read 'precision and authority' at first glance, not another startup logo.
The brief
Aerospace safety is a trust business. The founders had the credentials; the visual presence didn't match. OEMs and regulators needed to feel the expertise before reading the résumé.
Approach
Logo with an aircraft silhouette built into the letterforms. Full brand guidelines. Dark-theme responsive website covering services architecture, 5-step methodology, team credentials, and a consultation flow. Merch (hoodies, tote, mug, die-cut stickers) as cultural artifacts of the new identity.
Outcome
A brand that quietly signals credibility to OEMs and regulators without performing 'aerospace' in obvious clichés.
Selected visuals