Case · Sonar Software
Built once at Sonar. Still running.
Films, an event format and the brand itself, each one built to keep producing work after it shipped.
- Brand & Creative AI Systems Manager
- Since 2020
- Montréal
Sally
2026- Story
- Character
- Animation
A two-part animated story for AI Broadband Integration Day.
The run
The teasers cut from it for social.
Teaser · 16:9
Teaser · 4:5
Watch it
Both parts as they premiered at AI Broadband Integration Day. Sound starts off.
Sally, Part 1AI Broadband Integration Day · Oct 2026 · 0:53 Sally, Part 2AI Broadband Integration Day · Oct 2026 · 1:43
The town
2026- Direction
- Animation
A platform video for Sonar. Then every integration got its own video, in the same town.
Mother piece6 sThe townPlatform video, 16:9 · 2026The run
The integration series, built on the same town.
Preseem
Retain
Frontline
Shopify
Payments
Empowered by Sonar
2026- Filming
- Edit
A customer documentary, shot on site in one day. I filmed it and edited it end to end; a teammate ran the interviews.
Documentary7.5 sEmpowered by SonarDocumentary series, 16:9 · 2026Scale Summit 2026
2026- Logo
- Landing page
- Campaign
One launch film. Then a format that ran four sessions.
Mother piece14.5 sNow we're virtual too.Launch film, 4:5 · July 2026Made before the format
The rule, fixed once
Four slots that never move. Everything else is filled in per session.
- Session tag. Series name, number, date.
- Headline slot. One topic, one line, one accent word.
- Speaker. Portrait, name, title.
- Sponsor. One white plate, one logo.
The run
One of each format it produced, across four sessions from Jul 28 to Sep 29.
Announce · 4:5 social
Session 01 · Jul 28
Banner · 2:1 email, web
Session 02 · Aug 18
YouTube · 16:9 thumbnail
Session 02 · Aug 18
Thank-you · 4:5 social
Session 03 · Sep 1
Recap · 1.91:1 LinkedIn
Session 04 · Sep 29
Who runs it nowThe events team now runs the format for sponsor posts.
The brand, as a skill
The guideline stopped being a PDF.
I turned Sonar's brand guideline into an AI skill the whole company uses. Decks, one-pagers, emails, event pages and internal docs now come out on brand by default, whoever makes them. Internal and external content finally speak with one voice.
- Brand system
- AI skill
- 2026
