A brand system for the OSS/BSS that runs broadband.
A unified visual language across campaigns, product, events, and the new 2026 website.
Who is Sonar
The OSS/BSS platform that runs broadband.
Sonar is the operations and billing platform that internet service providers run on. Technical, highly specialized, competing in a category dominated by spec sheets and feature lists. My job is to make the brand communicate like a product built by people who actually care about what ISPs go through, and to ship a system that marketing, product, and customer education can run without design as a bottleneck.
01 · The documentary
Empowered by Sonar · Episode 3.
Shot solo on-site in a one-day trip. Edited end-to-end. Another team member ran the interviews on camera. The piece is long-form, human, on-brand. A format the marketing team can repeat with different customers without losing the look.
02 · Scale Summit 2026
A flagship B2B event, built as a campaign system.
Scale Summit is Sonar's flagship event for the broadband industry. I turned it into a campaign system: one visual language across countdown microsite, LinkedIn sponsor reveals, email + paid hero visuals, merch, and a social media photo contest. Industry events live or die in the weeks before, not during, so the system had to hold attention through every drip. The events team now ships sponsor announcements on their own, and every surface still reads as the same event.
03 · Montréal photoshoot
Team portraits that look like the people, not the org chart.
A Montréal photoshoot I produced on-location with the team. Direction, styling, and a consistent treatment. Corporate B2B portraits usually end up stiff and interchangeable. The brief here was the opposite: keep the personality, keep the warmth, keep the color. Click any image to open full-size.