8-page bilingual EN/FR site, service area map, Google Reviews, seasonal CTAs, and a brand book for the next intern.
Overview
A family-run landscaping and snow removal business in Montréal's West Island: 35+ years old, known by neighbors, invisible to Google. The job was an end-to-end digital presence that didn't lose the human feel of a business run by the same people who show up to mow your lawn.
The brief
Three decades of loyal customers, zero digital footprint, and a business that runs two very different seasons (landscaping in summer, snow emergencies in winter). The site had to handle both without feeling like two sites pasted together.
Approach
Bilingual EN/FR site with LocalBusiness schema, interactive service-area map for the West Island, project gallery, Google Reviews integration, and a seasonal CTA system that pivots between landscaping and snow-emergency mode. Paired with a brand book so their next intern can stay on-brand without me in the room.
Outcome
System built and handed off. Client is lining up the public launch on their own timeline.
The system
A 35-year-old neighborhood business shouldn't feel like a SaaS landing page. The system uses typography, color, and layout to keep the digital version warm, local, and honest. Same feel a customer gets when the truck pulls up.
Typography
A humanist sans that stays legible on a phone in cold weather, on a tired homeowner's tab, on a printed door hanger left in a snowstorm. The display weight is warm, not corporate. The body weight is generous, not designer-y.
Color
Forest is what they do (yards, trees, perimeter, snow). Cream is the warmth that says 'we'll show up.' The two carry the brand across both seasons without needing a third color for winter. The system stays itself when the weather doesn't.
Layout
The same components, different urgency. Summer: quote requests, project galleries, slow-burn conversion. Winter: emergency dispatch, clear phone numbers above the fold. The system pivots at the layout layer so the brand never has to.
The website
Home, services, service areas, gallery, about, contact, and per-service detail pages. Built on Next.js with a [lang] segment, dictionaries for EN and FR, and LocalBusiness schema so Google understands the West Island radius. The seasonal CTA system pivots between landscaping in summer and snow emergencies in winter without ever feeling like two sites pasted together.
